
Compass Online Marketing is led by founder Dan Berthiaume, a former mechanical engineer who held senior roles at Chrysler before moving into business ownership and revenue systems.
After leaving engineering, Dan built a home renovation company from the ground up. He managed crews, ran projects, handled leads, and grew the business successfully.
That experience inside home services shapes the way, Compass Online Marketing operates today.
A change in direction led into marketing and revenue infrastructure, approached with the same mindset used in engineering: Fix the structure. Not the symptoms
We approach marketing the same way engineering approaches machinery.
You don’t fix output by adding more fuel. You fix output by correcting structural weakness. Leads are not the issue. Inconsistent follow-up is.
Technology is not the strategy. System integrity is.
AI is simply a tool. Structure is the foundation

Reviving paid leads before increasing ad spend | Structuring response time instead of hoping for it
Building follow-up that runs consistently | Protecting revenue during seasonal spikes
LET’S GET STARTED